The Transport Accident Commission of Victoria wanted to make having just one drink before driving socially unacceptable - a tough ask for a culture build around alcohol consumption.

In response to the brief, we and the team at Clemenger Melbourne created ‘Better Apart,’ a campaign that doesn’t wag fingers but asks a simple question; “Why is having just one drink totally irresponsible in some situations, yet socially acceptable before getting behind the wheel of a car?”

“Better Apart” was such an effective strategy, our one-off campaign became TAC’s offical anti-drink driving platform and still is.