I’m a freelance creative director and writer from Aotearoa with 15 years agency experience.

I’ve spent a combined 7 years at DDB Auckland, during which time they were named Campaign Brief Agency of the year 6 times. In-between I had a 2 year stint at Clemenger Melbourne when it was awarded the Cannes Lions Agency of the Year.

I love to tell unorthodox and effective stories that connect with audiences, from misfit mockumentaries and underdog tales, to safety campaigns that reduce accidents, to bold outdoor that causes accidents.