“Funniest ad of the year.” M+AD.

Who better to espouse the almighty sense of control you’ll feel using SKY’s streaming apps than a washed-up-work-from-home super villain? And his mum. Collaborating with comedian Josh Thompson and director of ‘What We Do In The Shadows,’ Jackie Van Beek, we wrote 23 individual spots that took New Zealand inside the mind and lair of the 265th most feared villain on earth.