Despite Australia getting more sunshine hours than most countries, only 10% of Australians have solar power. Working with Origin Energy and the team at Clemenger BBDO Melbourne we created ‘Don’t Waste Your Roof,’ a campaign that helped people realise the value of their roof space and install solar.

I was the copywriter on the launch film, a mockumentary about a middle-aged couple travelling the country in their modified campervan stealing peoples’ sun.