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James O’Sullivan

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Breast Cancer Foundation - Reminders are everywhere

Since COVID, breast screening numbers in New Zealand have dropped by 12%. But there's a 95% chance of surviving breast cancer if detected by a mammogram.

The funny thing about breasts is, once they're on your mind, you start seeing them everywhere. So we turned everyday objects shaped like breasts into thousands of mini mammogram reminders.

BREAST CANCER ASSOCIATION - Reminders are Everywhere - OGILVY NEW ZEALAND - Cannes Lions 2024 (Supporting Images from The Work - 1624376-25997858).jpg
BREAST CANCER ASSOCIATION - Reminders are Everywhere - OGILVY NEW ZEALAND - Cannes Lions 2024 (Supporting Images from The Work - 1624376-25997865).jpg
BREAST CANCER ASSOCIATION - Reminders are Everywhere - OGILVY NEW ZEALAND - Cannes Lions 2024 (Supporting Images from The Work - 1624376-25997856).jpg

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