L&P is a soft drink made in the tiny New Zealand town of Paeroa: population 4281. Facing pressure from the energy drink market they needed to differentiate themselves from the competition. After erecting a giant plastic bottle in the town square failed to boost sales they turned to us for help. So while Red Bull were telling people to jump out of the stratosphere we did the opposite and told people to do absolutely nothing, cementing L&P as the chillest drink around.

“This is possibly the awesomest ad concept ever.” Simon, YouTube.

“Only some people will truly understand this ad. So so genius.” Louise, YouTube.