Printers have been the source of office headaches since forever. What people really want from these unremarkable grey boxes is for them to do the one thing they were built to do.

Brother has been at New Zealand’s side for 60 years. I worked with them to develop a new strategy and creative direction for brand that was both anti-technology and anti-consumerism.

To just work. Day in. Day out. Nothing more. Nothing less.

Awarded Best B2B Marketing Campaign at 2023 NZ Marketing Awards.